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Journal of Management Sciences - Volume 12, Issue 2 2025
By Khadija Ishfaq, Dr. Rab Nawaz Lodhi, Dr. Anila Devi, Prof. Dr. Zaeema Asrar Mohiuddin, Furqan Ali
10.20547/jms.2014.2512204
Keywords: Green Innovation, Effective leadership, sustainability, health care
The purpose of this study is to explore the critical success factors for implementing green innovations in Pakistani hospitals. Existing literature mostly uses quantitative methods, which restrict the ability to examine in-depth. To address this gap, the study adopts a qualitative research approach, and 10 semi-structured interviews were conducted with hospital administrators and healthcare providers. Resource-based view and stakeholder theory provide a framework for green innovation. The study identifies key factors that contribute to the successful implementation of green innovations through thematic analysis done on NVIVO and Tableau software. The research offers actionable recommendations for enhancing green innovation in hospitals. This study identifies diverse CSFs at different phases of the adoption of green innovation in the healthcare sector. Pre-implementation emphasizes budget and financial planning and leadership vision, implementation highlights training and operational challenges, and post-implementation highlights the importance of continuous monitoring, feedback from stakeholders, and cost efficiency for sustained success. These findings offer a strategic roadmap for the integration of green innovation in healthcare.
Submission Date: 26 Jun, 2025 Reviews Completed: 31 Jul, 2025Acceptance Date: 1 Sep, 2025 Publication Date: 10 Sep, 2025