By Anoud, Manzoor Ahmed Hashmani
Keywords: Cultural Attributes, WEB Browsing Behavior
The invention of computer and the Internet has provided a new channel for establishing inter personnel communication, and attracting clients for optimizing business for organizations. As the number of web users increases day-by-day, web based commerce is booming. But before going to design a website, the organizations must consider several attributes (specially the cultural aspects) of their target customers. What design elements can be used to attract them, what can hurt someone’s feelings, how different colors are interpreted in a particular region and how the people are inclined towards their cultural values etc? This difficulty arises due to the cultural diversity, as different users belonging to different cultures may interpret the same website in an entirely different manner. As the electronic environment of the World Wide Web evolves daily, it increases the likelihood of international participants and transactions. It is very important to analyze the behavior and response of Pakistani online community that how they react to these factors when working on internet. On the basis of the results of this research, organizations will be able to design more attractive and meaningful websites that can capture more attention of the Pakistani online community.